Sans Normal Vumav 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Belle Sans' by Park Street Studio, 'URW Form' by URW Type Foundry, and 'Osande TXT' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, approachable, casual, soft, approachability, high impact, clarity, informality, rounded, chunky, compact, sturdy, quirky.
A heavy, compact sans with generously rounded terminals and smoothly curved joins. Strokes are broadly uniform, producing solid, even color on the page, while counters are kept fairly open for clarity at display sizes. The geometry favors soft, circular bowls and simplified construction, with a slightly condensed stance and a steady, upright rhythm across caps, lowercase, and figures.
Best suited for headlines, short paragraphs, and prominent UI or signage where a friendly, robust sans is needed. It can work well for branding and packaging that benefits from a soft, approachable look, and for promotional copy where strong typographic color helps establish hierarchy.
The overall tone is warm and informal, leaning toward a cheerful, everyday voice rather than a technical or austere one. Its rounded shapes and dense weight create a friendly presence that feels inviting and slightly quirky, well suited to lighthearted messaging.
The font appears designed to deliver a confident, easygoing display voice: compact proportions for impact, rounded forms for friendliness, and simplified shapes for quick recognition. The consistent, weighty construction suggests an emphasis on bold presence and legibility in attention-grabbing settings.
The design maintains consistent stroke energy across the set, with rounded punctuation-like details (such as dots) that echo the terminal treatment. Numerals appear straightforward and sturdy, matching the same soft, weighty character as the letters.