Serif Normal Pino 3 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Empira' by Hoftype, 'Prumo Deck' by Monotype, 'Manier' by Piotr Łapa, and 'Eckhart' by ROHH (names referenced only for comparison).
Keywords: headlines, editorial, magazines, branding, packaging, luxury, authoritative, classic, formal, elegance, impact, tradition, prestige, clarity, bracketed, hairline, crisp, sculpted, high-waisted.
This serif presents strong, sculptural letterforms with pronounced contrast between thick stems and hairline joins. Serifs are sharply cut and mostly bracketed, giving terminals a crisp, engraved feel while keeping the overall construction conventional and upright. Counters are relatively open for the weight, with clean vertical stress and smooth curves in rounds like O and C. The lowercase shows traditional proportions with a moderate x-height, compact apertures, and distinct ball-like details on some terminals, while numerals are sturdy and highly contrasted with clear, old-style-inspired silhouettes.
Best suited to display roles such as headlines, subheads, magazine typography, and brand marks where its contrast and sharp serifs can be appreciated. It can also support short editorial passages or pull quotes when ample size and spacing are available, delivering a confident, upscale text voice.
The tone is confident and refined, combining a fashion/editorial polish with a classical, bookish seriousness. Its dramatic contrast and sharp finishing convey prestige and formality, while the rounded joins keep it from feeling brittle.
The design appears intended to deliver a conventional serif reading experience with heightened contrast and a more luxurious, attention-grabbing presence. It balances traditional book-type proportions with sharper, more theatrical detailing for modern editorial and branding applications.
At larger sizes the hairline elements and crisp serifs read particularly well, creating a strong typographic color and a rhythmic, column-like texture in text. The weight and contrast produce striking word shapes in caps, with lowercase maintaining a traditional, slightly calligraphic cadence.