Sans Normal Ohbug 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type and 'Garet' by Type Forward (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, direct, clean, impact, clarity, modernity, legibility, geometric, rounded, solid, open, crisp.
A sturdy sans with broad proportions and generously open counters. Strokes are heavy and even, with rounded bowls and smooth curves paired with flat, straight terminals. The forms lean geometric overall, but with softened joins and ample interior space that keeps letters readable at large and medium sizes. Capitals are wide and stable; lowercase is compact and straightforward, with simple, uncluttered constructions and minimal ornamentation.
Well-suited to headlines, brand marks, and marketing copy where a strong, modern presence is needed. The wide stance and open counters also support short text in signage, packaging, and UI hero areas, especially when set with comfortable tracking and line spacing.
The tone is assertive and contemporary, with a friendly, approachable edge from the rounded geometry. It feels dependable and no-nonsense, projecting clarity and confidence rather than delicacy or formality.
Likely designed to deliver a bold, contemporary sans voice with geometric clarity and high-impact readability. The emphasis appears to be on strong silhouettes, simple construction, and consistent rhythm for clear communication in display and prominent text.
Round characters like O/C/G show clean circular construction and consistent thickness, while diagonals (A, V, W, X, Y) have strong, stable angles. Numerals are robust and legible, with a clear, rounded 8 and a simple, open 4 and 7 that read well in display settings.