Sans Normal Ogsu 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Evert Greek' and 'Evert Latin' by Foundry5, 'HD Node Sans' by HyperDeluxe, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, friendly, confident, modern, playful, clean, impact, approachability, clarity, modernity, rounded, geometric, compact, blocky, high-impact.
A heavy, rounded sans with geometric construction and smooth, circular counters. Strokes are consistently thick and largely monoline, with broad bowls and softly squared joins that keep corners feeling sturdy rather than sharp. The lowercase has a tall, prominent body with compact apertures on letters like “e” and “s,” producing a dense, high-ink silhouette. Numerals are bold and simple, with round forms that match the overall circular rhythm and clear differentiation between figures.
Best suited for large-scale typography such as headlines, posters, brand marks, packaging, and punchy UI banners where bold presence is desired. It can work for short blocks of display text, but the compact apertures and dense color are most effective when given generous size and spacing.
The overall tone is upbeat and approachable, balancing a friendly roundness with a strong, assertive presence. Its dense shapes and simplified details read as contemporary and energetic, lending a slightly playful, headline-forward character without becoming casual or messy.
The design appears intended to deliver maximum impact with an approachable, geometric voice—combining strong weight and simple construction for contemporary display typography that stays friendly rather than aggressive.
Letterforms lean toward closed, high-coverage shapes, which boosts impact but can reduce openness in smaller settings. The round counters and consistent weight create a steady texture across long lines, while the simplified terminals keep the voice clean and direct.