Sans Normal Olrev 3 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'Garnison' by OzType., 'TS Ravenna' by TypeShop Collection, and 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, impactful, clean, high impact, clarity, modern utility, approachability, geometric, rounded, compact, solid, high legibility.
A heavy, geometric sans with broad proportions and smooth, uniform strokes. Curves are built from simple circular/elliptical forms, giving bowls and counters a clean, open feel, while terminals are mostly flat and decisive. The lowercase shows a large x-height with short ascenders/descenders, producing dense, highly readable text color. Overall spacing feels sturdy and even, with straightforward, no-nonsense letterforms that stay consistent from caps to figures.
Best suited for large-scale typography such as headlines, posters, and prominent brand statements where strong presence and quick readability matter. It also works well for packaging and signage that benefits from a compact, high-impact voice. In longer passages it will remain legible, but its dense weight and assertive color are most effective when used for emphasis.
The tone is direct and contemporary, projecting confidence and clarity. Rounded geometry softens the weight, adding an approachable, friendly edge that still reads as bold and assertive. It feels suited to messaging that needs to be seen quickly and understood without effort.
The design appears intended as a robust, modern workhorse for display use, combining geometric simplicity with a friendly roundness. It prioritizes clarity, consistency, and strong visual footprint across letters and numerals.
The numerals follow the same geometric construction as the letters, with simple, blocky silhouettes and clear interior shapes. The uppercase set reads strong and stable, while the lowercase maintains a compact rhythm that holds together well in multi-line settings.