Serif Normal Mumis 10 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, branding, invitations, elegant, refined, classical, display elegance, luxury branding, editorial clarity, modern classicism, hairline serifs, didone-like, vertical stress, crisp terminals, high-waisted.
A sharply cut serif with extreme thick–thin contrast and predominantly vertical stress. Stems are firm and columnar, while hairlines are very fine, producing crisp joins and delicate, razor-like serifs. The forms feel compact and poised with controlled curves, small counters on letters like a/e, and a generally disciplined, high-waisted rhythm typical of modern display serifs. Numerals and capitals are clean and stately, and the overall texture stays even while individual widths vary naturally across the set.
Best suited to headlines, magazine and book titling, pull quotes, and other display settings where the fine hairlines can render clearly. It also fits premium branding work—logos, packaging, and event materials—where a refined, formal voice is desired.
The tone is polished and high-end, projecting sophistication and a fashion/editorial sensibility. Its dramatic contrast and precise detailing read as luxurious and formal, with a cool, contemporary refinement built on classical proportions.
The design appears intended as a modern, high-contrast serif for display typography: maximizing elegance through dramatic stroke modulation, crisp hairline serifs, and controlled, upright proportions while remaining legible and orderly in setting.
At larger sizes the hairlines and pointed joins become a defining feature, giving the face a sharp, glossy presence. In longer text, the strong contrast creates a sparkling, high-contrast color that favors generous spacing and comfortable line height for best results.