Serif Flared Usta 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, headlines, classic, literary, refined, authoritative, readability, editorial tone, classic revival, subtle character, print-like feel, bookish, calligraphic, flared, bracketed, transitional.
A restrained serif with subtly flared stems and crisp, bracketed terminals. The strokes stay relatively even, with gentle modulation and a steady vertical stress, producing clean, open counters and a calm rhythm in text. Serifs read as tapered and lightly curved rather than slabby, and many joins and endings show a soft swelling into the terminal, giving the outlines a slightly calligraphic finish. Proportions are balanced, with moderate ascenders/descenders and numerals that align comfortably with the surrounding text color.
Well suited to long-form reading such as books, essays, and editorial layouts where a steady rhythm and familiar serif structure support comfort and clarity. It also works effectively for magazine headlines, pull quotes, and institutional or cultural branding that benefits from a classic but slightly human touch.
The overall tone feels traditional and trustworthy, with an editorial polish that suggests print-centric typography. Its flared endings add a quiet warmth and humanist nuance, keeping it from feeling overly rigid or mechanical. The result is a professional voice suited to literature, institutions, and heritage-leaning brands.
The design appears aimed at delivering a dependable, contemporary take on a traditional serif, using flared, bracketed terminals to add warmth and nuance while preserving clean readability. It prioritizes a stable text texture with enough distinctive detailing to remain recognizable in headings and identity work.
In running text the face maintains an even “gray” value and clear word shapes, while the distinctive, tapered terminals provide subtle character at display sizes. The uppercase has a dignified presence without excessive ornament, and the lowercase maintains legibility through generous counters and straightforward forms.