Serif Flared Yamu 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, branding, packaging, literary, classical, refined, warm, text readability, classic tone, crafted warmth, editorial utility, flared serifs, calligraphic, humanist, open counters, bracketed feel.
A serif text face with subtly flared stroke endings and gently tapered stems that give the letterforms a soft, calligraphic finish. The construction feels humanist, with moderate modulation and smooth curves, plus open counters and clear interior space in letters like e, a, and g. Serifs are not sharply rectangular; instead they broaden and relax into terminals, producing a slightly organic rhythm. Proportions are balanced and text-oriented, with steady spacing and a calm, even color in paragraph setting.
Well suited to long-form reading in books and editorial layouts where a comfortable, refined serif is needed. It can also support brand identities and packaging that want a classic, crafted tone without looking overly formal or ornate.
The overall tone is bookish and traditional, leaning toward a quiet elegance rather than high drama. The flared endings add warmth and a crafted feel, suggesting editorial seriousness with a gentle, approachable character.
The design appears intended as a contemporary take on a traditional serif for continuous text, using flared terminals to evoke broad-nib influence while keeping the overall texture restrained and highly readable.
Uppercase forms read cleanly and dignified, while the lowercase shows more personality through softly shaped terminals and a flowing baseline rhythm. Numerals appear straightforward and legible, matching the text style rather than a display-oriented set.