Sans Normal Lomun 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Foro Sans' by Hoftype, 'Fact' by ParaType, 'Agent Sans' by Positype, 'NuOrder' by The Northern Block, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, energetic, playful, confident, impact, momentum, bold voice, friendly strength, display clarity, oblique, chunky, rounded, soft corners, high impact.
A heavy, oblique sans with broad, rounded curves and compact internal counters. The strokes stay optically even, with softened joins and terminals that create a smooth, cushioned silhouette rather than sharp, technical edges. Capitals are wide and assertive, while lowercase forms are sturdy and slightly condensed in their apertures, producing a dense, poster-like texture. Numerals match the letterforms in weight and roundness, maintaining consistent color in short bursts of text.
Best suited to display settings where strong presence is needed: headlines, posters, social graphics, and bold brand marks. It can work for short subheads or callouts in packaging and apparel-oriented design, especially when the goal is a dynamic, forward-leaning voice.
The overall tone is energetic and extroverted, with a sporty, headline-forward feel. Its slanted stance and bulky shapes read as confident and fast-moving, leaning toward playful impact rather than formal neutrality.
Designed to deliver high-impact messaging with a fast, contemporary slant and soft-rounded geometry. The forms prioritize visual mass, smoothness, and momentum to stay legible and characterful in large, attention-grabbing applications.
Tight counters and the strong diagonal slant amplify darkness at small sizes, while the rounded construction keeps the tone friendly. The letterforms show a deliberate emphasis on bold presence and rhythm, favoring smooth curvature over precision detailing.