Sans Normal Budiz 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Neue Frutiger 1450' by Linotype, and 'Lucida Grande' and 'Lucida Sans' by Monotype (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, presentations, modern, neutral, straightforward, professional, calm, clarity, utility, readability, versatility, neutrality, clean, crisp, balanced, open counters, neutral geometry.
A clean sans with smooth, rounded curves and largely uniform stroke weight. Proportions feel balanced and contemporary, with open counters and uncomplicated joins that keep shapes clear at text sizes. Terminals are generally crisp and unembellished, and the overall spacing reads orderly and predictable, supporting an even typographic color in paragraphs.
Well-suited for UI and product interfaces, signage, corporate communications, and editorial layouts that need a clean, modern baseline. It should perform comfortably in body copy, captions, forms, and labels where consistent rhythm and legibility are important, and it can also serve for headings when a restrained, contemporary look is desired.
This font comes across as neutral and modern, with a calm, straightforward voice. Its even rhythm and restrained personality feel practical and dependable rather than expressive or quirky. The overall tone is clean and contemporary, suited to information-first communication.
The design appears intended to be a general-purpose, contemporary sans that prioritizes clarity and consistency. Its simplified construction and steady spacing suggest a focus on dependable readability across both display snippets and running text, without drawing attention away from content.
Round letters maintain smooth, circular bowls with no visible calligraphic stress, while straight-sided forms keep a tidy, engineered feel. Numerals are simple and clear, matching the letterforms’ overall restraint for cohesive mixed alphanumeric settings.