Sans Superellipse Rulul 10 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, branding, packaging, art deco, retro, architectural, streamlined, elegant, deco revival, space saving, modern retro, geometric clarity, rounded corners, condensed, vertical stress, tall caps, geometric.
This typeface features tall, condensed proportions with a calm, upright stance and consistent stroke weight. Curves are built from rounded-rectangle geometry, producing squarish bowls and smooth, softened corners rather than circular forms. Terminals are clean and mostly flat, with occasional subtle curvature on hooks and tails, giving the letters a refined, engineered finish. The rhythm is even and vertical, with compact apertures and tidy counters that keep the texture dense but controlled across mixed case and numerals.
It performs best in display contexts such as headlines, posters, storefront or wayfinding signage, and brand marks where its tall silhouette and rounded-rectangular construction can be appreciated. It can also work for short UI labels or packaging callouts when space is tight, provided sizes are generous enough to preserve clarity in the compact apertures.
The overall tone feels streamlined and architectural, evoking vintage signage and early modernist display typography. Its rounded-rectilinear forms read as poised and slightly luxurious, with a retro sophistication that stays crisp rather than playful. The condensed stance adds a sense of efficiency and drama, suitable for bold, stylized headlines without looking aggressive.
The design appears intended to blend geometric construction with softened corners to deliver a modernized Art Deco voice. By keeping strokes relatively even and narrowing the set, it aims to create a space-efficient display face with a distinctive, architectural silhouette and a consistent, systematized curve logic.
Uppercase and numerals carry a particularly monoline, poster-like presence, while the lowercase introduces a more text-oriented cadence with simple, compact shapes. The figure set appears straightforward and legible, with consistent curvature and corner radius that reinforces the family’s superelliptic theme. In longer settings the narrow width creates a strong vertical texture, so spacing and size will influence readability.