Sans Superellipse Rukuv 2 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, magazine titles, art deco, glamorous, theatrical, retro, stylized, deco revival, luxury display, poster titling, stylized modernism, condensed, monoline feel, rounded corners, flat terminals, tall caps.
A tall, condensed display sans with pronounced vertical stress and sharply tapered joins that create an ink-trap-like sparkle. Strokes alternate between very thin hairlines and heavier verticals, giving a crisp, high-contrast rhythm while keeping terminals mostly flat and squared-off. Curves are built from rounded-rectangle geometry rather than pure circles, producing superelliptical bowls and counters with softened corners. The overall color is bright and elegant, with tight interior spaces and a consistent, architectural posture across capitals, lowercase, and figures.
Best suited to headlines, titling, posters, and brand marks where its condensed width and high contrast can read large and intentional. It also works well for packaging and editorial display settings that want a vintage-luxe or theatrical accent, especially in short phrases and logo-style wordmarks.
The tone is distinctly Art Deco and stage-poster: elegant, dramatic, and slightly exotic. Its refined contrast and narrow proportions suggest luxury and spectacle, evoking vintage cinema titles, jazz-era signage, and fashionable editorial headlines.
The design appears intended as a decorative, modernist display face that merges geometric, rounded-rectangle construction with dramatic contrast for eye-catching titles. Its consistent verticality and stylized curves prioritize personality and period flavor over neutral body-text versatility.
Distinctive forms like the narrow, arched A, the angular S, and the sharp, compact bowls on letters such as a/e/g emphasize a stylized, display-first personality. Numerals echo the same condensed, high-contrast construction, helping headings and short numeric strings feel cohesive.