Sans Normal Logey 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Agilita' by Linotype, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, punchy, casual, impact, motion, bold emphasis, friendly strength, display clarity, slanted, rounded, chunky, compact, high-impact.
A heavy, slanted sans with large, rounded counters and smooth, low-modulation strokes. Letterforms are compact and sturdy, with broad curves, blunt terminals, and a consistent forward lean that creates a fast rhythm. The shapes favor simplified geometry—open bowls, wide apertures, and minimal detailing—while maintaining clear internal spacing even at thick weights.
Best suited to large-scale typography where impact and motion are priorities—headlines, hero text, posters, and bold brand moments. It also works well for packaging, event graphics, and sports or fitness-related design where a strong, forward-leaning voice helps communicate energy.
The overall tone is energetic and assertive, with a sporty, poster-ready presence. Its strong mass and italic slant feel active and contemporary, leaning more casual and promotional than formal or editorial.
Designed to deliver maximum presence with a sense of speed and approachability, combining thick strokes with rounded geometry for readability at display sizes. The italic stance appears intended to add motion and emphasis without relying on ornament or contrast.
Uppercase forms read bold and stable, while lowercase shows friendly, rounded constructions and a straightforward, single-storey feel where applicable. Numerals are similarly weighty and built for impact, matching the letterforms’ smooth curves and condensed, forward-driving momentum.