Sans Normal Usbal 15 is a regular weight, wide, medium contrast, italic, normal x-height font.
Keywords: ui labels, editorial, branding, advertising, packaging, modern, clean, dynamic, friendly, neutral, readability, versatility, contemporary tone, approachability, humanist, rounded, open, airy, smooth.
A slanted sans with smooth, gently rounded strokes and softly tapered terminals. The letterforms favor open apertures and broad, circular bowls, giving the design a clear, breathable texture. Stroke modulation is subtle but present, and the rhythm feels even and controlled across caps, lowercase, and numerals. Uppercase shapes are straightforward and geometric-leaning, while the lowercase adds a slightly more human, drawn feel through curved joins and relaxed proportions.
It suits contemporary branding systems, UI labels, and short-to-medium editorial text where a slanted voice is needed without sacrificing clarity. The open shapes and steady rhythm also make it effective for headings, pull quotes, and marketing copy that benefits from a subtle forward emphasis.
The overall tone is modern and approachable, with a quiet sense of motion from the italic angle. It reads as calm and professional rather than sporty or aggressive, balancing friendliness with a clean, contemporary finish.
The design appears intended as a versatile italic companion with a clean sans structure, offering a contemporary tone and reliable readability. Its rounded geometry and restrained modulation suggest an aim to feel approachable while remaining neutral enough for broad everyday use.
Counters stay generous in letters like a, e, and s, supporting clarity at text sizes. Numerals are simple and legible with consistent spacing and smooth curves, matching the letterforms without calling attention to themselves.