Sans Normal Jumuv 12 is a regular weight, wide, medium contrast, italic, tall x-height font visually similar to 'Schar' by The Northern Block and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: branding, posters, headlines, ui, signage, modern, dynamic, clean, sporty, technical, modernize, add motion, improve clarity, display impact, systematic geometry, oblique, geometric, rounded, open apertures, high legibility.
This is an oblique sans with a smooth, geometric construction and a steady, even color on the page. Curves are broadly elliptical and terminals finish cleanly without decorative endings, giving the letters a crisp, contemporary outline. Counters are generous and apertures stay open, which keeps interior spaces clear even in the heavier curves of letters like a, e, s, and 9. Uppercase forms read straightforward and structured, while the lowercase shows a tall profile with compact ascenders and descenders that support tight, efficient line setting. Figures are similarly rounded and consistent, with simple, single-stroke style forms that match the letter rhythm.
It suits branding and display settings where a modern, kinetic voice is helpful, such as sports or tech-facing identities, posters, and campaign headlines. The open shapes and steady rhythm also support shorter UI labels, navigation, and signage where quick recognition matters.
The overall tone feels modern and energetic, with the oblique angle lending forward motion and a slightly sporty, engineered character. Its rounded geometry keeps it approachable rather than severe, balancing a technical feel with friendly clarity.
The design appears intended to deliver a contemporary, forward-leaning sans voice built from rounded, geometric shapes, aiming for clarity and speed of recognition while maintaining a distinctive, energetic slant.
Stroke joins stay clean and controlled, and the design avoids sharp quirks in favor of consistent curves and measured diagonals. The oblique slant is uniform across uppercase, lowercase, and numerals, helping mixed text maintain a cohesive texture.