Sans Normal Asmud 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Actay' by Arodora Type, 'BR Omega' by Brink, 'Lader' by Groteskly Yours, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, signage, branding, presentations, editorial, clean, neutral, modern, friendly, functional, legibility, versatility, neutrality, modernity, clarity, geometric, rounded, monoline, open apertures, crisp.
A clean, geometric sans with largely monoline strokes and rounded, circular construction in counters and bowls. Curves are smooth and consistent, terminals are mostly straight-cut, and joins stay crisp without calligraphic modulation. Uppercase forms read broad and stable, while lowercase shapes keep simple, open structures; the single-storey “a” and “g” reinforce a straightforward, contemporary skeleton. Numerals match the letterforms with clear, even rhythm and uncomplicated shapes.
This font suits interface labels, dashboards, and product UI where a clean sans is needed at a range of sizes. It also works well for signage and wayfinding thanks to its open forms and simple geometry, and can support contemporary branding and presentation typography when a neutral, modern voice is desired.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its rounded geometry adds a mild friendliness, but the drawing remains restrained and professional, making it feel dependable and utilitarian rather than expressive.
The design appears intended as a general-purpose geometric sans: clear, consistent, and easy to deploy across digital and print contexts. Its restrained detailing suggests a focus on legibility and visual neutrality while retaining a gently rounded, approachable feel.
Spacing appears even and predictable in text, with a calm, steady color across lines. Distinctive details like the angled leg of “R” and the clean, open “G” help maintain recognizability without adding ornament.