Sans Normal Ohbeh 3 is a bold, wide, low contrast, upright, tall x-height font visually similar to 'BR Nebula' by Brink, 'Gotham' by Hoefler & Co., 'Remoto' by JAM Type Design, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, utility, clarity, impact, modernity, approachability, geometric, rounded, compact, sturdy, crisp.
A heavy, geometric sans with rounded bowls, smooth curves, and straight-sided verticals that create a stable, contemporary texture. Counters are relatively open for the weight, with circular forms (O, o, 0) reading close to true rounds and terminals finishing cleanly without ornament. The lowercase is compact and sturdy, with a single-storey a and g, short ascenders, and a fairly uniform rhythm that keeps words dense but legible. Diagonals (V, W, X, Y) are strong and symmetrical, and overall spacing appears even, producing a solid, poster-ready color.
This font performs best where bold, clean shapes are needed for quick recognition: headlines, posters, and large-format messaging. Its sturdy lowercase and open counters also make it suitable for branding systems, packaging, and short UI or editorial callouts where a strong typographic voice is desired.
The tone is direct and approachable—confident without feeling aggressive—thanks to the rounded geometry and steady proportions. It suggests a modern, practical voice suited to straightforward communication, with a subtle friendliness that works well in contemporary branding.
The design appears intended as a contemporary geometric workhorse that delivers strong impact while staying friendly and readable. Its simplified constructions and rounded forms prioritize consistency, scalability, and a crisp, modern presence in display and short-text settings.
The numerals are broad and clear at display sizes, with a notably open-top 4 and rounded 3/6/9 that match the letterforms’ circular logic. The overall impression is consistent and restrained, emphasizing clarity and impact over expressive stroke modulation.