Sans Normal Sadun 7 is a light, narrow, low contrast, upright, normal x-height font visually similar to 'Formata' by Berthold (names referenced only for comparison).
Keywords: ui text, captions, forms, tables, editorial text, clean, modern, neutral, technical, economical, space saving, clarity, neutrality, information design, monoline, minimal, condensed, airy, utilitarian.
A pared-back sans with monoline strokes and compact proportions. Curves are smooth and restrained, with rounded bowls and gently squared terminals that keep edges crisp without feeling sharp. Counters are relatively open for the width, and spacing reads even, creating a steady, economical rhythm in both uppercase and lowercase. The lowercase shows simple, single-storey constructions where applicable (notably the “g”), and the figures are straightforward, with clean curves and minimal detailing.
Well-suited to interface typography, settings panels, and data-dense layouts where horizontal space is limited. It can also work for captions, sidebars, and informational editorial text that benefits from a clean, restrained voice and consistent texture.
The overall tone is calm and matter-of-fact, leaning toward a contemporary, functional feel. Its narrow build and uncluttered forms project efficiency and clarity rather than personality-driven expression, making it read as quietly modern and slightly technical.
The design appears intended to provide a space-efficient, unobtrusive sans for practical reading and system-style communication. Its simplified shapes and steady rhythm prioritize clarity and regularity across mixed-case text and numerals.
Uppercase forms maintain consistent stroke weight and a tidy vertical emphasis, while round letters (C, O, Q) stay compact and controlled. The “Q” uses a subtle tail, and diagonal letters (V, W, X, Y) keep a narrow stance with tight joins, reinforcing the condensed texture. In text, the font produces an even gray with little visual noise, favoring long-form consistency.