Sans Normal Yimad 4 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', and 'Dexa Pro' by Artegra and 'Trade Gothic Display' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, stickers, handmade, rugged, playful, retro, bold, print texture, handmade feel, high impact, retro cue, rough edges, inked, stamped, chunky, soft corners.
A heavy, compact sans with rounded construction and visibly irregular outlines. Strokes are thick and fairly even, with small variations that read like ink spread or worn printing, creating a textured silhouette. Counters are simple and open, terminals tend to be blunt, and curves are slightly flattened in places, giving letters a sturdy, hand-cut feel. Overall spacing and rhythm are steady, while subtle per-glyph shape differences keep the texture lively in both caps and lowercase.
Best suited to display use such as posters, headlines, packaging, badges, and logo wordmarks where the rough texture can be appreciated. It also works well for playful branding, event graphics, and merchandise, particularly when a handcrafted or vintage-print tone is desired.
The font conveys an analog, handmade energy—somewhere between stamp lettering and rough screen print. Its bold presence feels friendly and informal, with a slightly gritty finish that suggests craft, DIY, and vintage packaging rather than polished corporate minimalism.
The design appears intended to deliver a bold, approachable sans with an intentionally imperfect, print-worn edge. It prioritizes impact and character over pristine geometry, aiming to evoke tactile ink-on-paper textures in modern digital typesetting.
The distressed perimeter texture becomes more pronounced at larger sizes, where the uneven edges read as a deliberate surface effect. In dense settings the weight dominates, so short lines and generous leading help preserve clarity.