Sans Normal Mulob 7 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Archetica' by Almarkha Type, 'Fusion Collection' by Blaze Type, 'PT Root' by ParaType, and 'Crique Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, sporty, high impact, approachability, display clarity, brand presence, rounded, chunky, soft corners, geometric, compact apertures.
A heavy, rounded sans with broad proportions and a compact, blocky build. Curves are smooth and generous, while counters and apertures are relatively tight, giving letters a dense, high-impact silhouette. Stroke endings feel softly squared rather than sharply cut, and the overall geometry leans toward circular forms with simplified joins. Numerals follow the same chunky, built-for-display construction, maintaining consistent weight and strong presence across the set.
Best suited to headlines, posters, and branding systems that need immediate visual weight. It also fits packaging and signage where bold, friendly shapes help maintain readability at a glance. For body text, it will perform most comfortably in short bursts (pull quotes, labels, UI promos) rather than extended reading.
The tone is confident and approachable, balancing toughness with warmth. Its rounded mass and tight interior spaces create a punchy, energetic feel that reads as contemporary and slightly playful rather than formal or restrained.
Designed to deliver maximum impact with a smooth, geometric friendliness. The construction emphasizes solid silhouettes and rounded forms for high visibility, aiming for contemporary display use where boldness and approachability are both desirable.
At larger sizes the letterforms look cohesive and poster-ready, but the tight apertures and dense counters can reduce clarity as sizes shrink or when set in long passages. The rhythm is sturdy and uniform, prioritizing impact and shape recognition over delicacy or nuance.