Sans Normal Logek 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Gibstone' by Eko Bimantara, 'Classic Grotesque' by Monotype, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promo ads, packaging, sporty, urgent, loud, confident, punchy, impact, speed, attention, branding, display, oblique, forward-leaning, compact, blocky, rounded.
A heavy, forward-leaning sans with broad, rounded counters and tightly controlled apertures. Strokes are thick and largely uniform, producing dense silhouettes and strong color on the page. Terminals are clean and blunt, with simplified joins and minimal interior detailing; many letters show slightly narrowed openings that reinforce a compact, high-impact rhythm. Uppercase forms are sturdy and straightforward, while lowercase keeps the same weighty construction with single-storey shapes (notably a and g) and a short, solid t crossbar, maintaining consistency across the set. Numerals match the alphabet’s mass and slant, with wide, stable bowls and minimal contrast for clear, bold presence.
Best suited to headlines, posters, and short bursts of copy where impact matters most. It fits sports and fitness branding, event or retail promotions, packaging callouts, and social graphics that benefit from a bold, fast, forward-leaning voice.
The overall tone is assertive and energetic, with a strong sense of motion from the oblique slant. Its dense weight and compact spacing read as loud and promotional, leaning toward athletic, action-oriented messaging rather than delicate or bookish settings.
Designed to deliver maximum visual punch with a consistent oblique slant and simplified, sturdy letterforms. The emphasis appears to be on clarity and momentum in display contexts, prioritizing strong silhouettes and quick recognition over fine detail.
At display sizes it delivers strong legibility through simple geometry and large counters, but the combination of extreme weight and tight openings can cause internal spaces to fill in at smaller sizes or in lower-quality reproduction. The oblique angle is consistent across letters and figures, helping headlines feel cohesive and driven.