Sans Normal Lomid 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, modern, assertive, playful, impact, motion, attention, modernity, approachability, oblique, rounded, soft corners, compact, blocky.
A heavy, oblique sans with broad proportions and rounded, softened terminals. The forms are built from simple geometric curves and sturdy straight strokes, producing a dense, even color with minimal modulation. Counters stay fairly open for the weight, and the overall rhythm is compact and punchy, with a slight forward lean that emphasizes motion and emphasis in text.
Best suited to display settings where strong presence and quick recognition matter, such as headlines, posters, athletic or lifestyle branding, packaging callouts, and promotional graphics. It can also work for short subheads or labels when you want an energetic, forward-leaning emphasis.
The tone feels energetic and assertive, with a sporty, action-oriented slant. Its friendly rounding keeps the boldness from becoming harsh, giving it a contemporary, approachable impact suitable for attention-grabbing typography.
Likely designed as an impact-focused oblique sans that delivers bold visibility while staying friendly through rounded geometry. The goal appears to be a versatile display voice that reads cleanly at large sizes and projects speed and confidence.
Diagonal elements and angled joins create a consistent forward momentum across both uppercase and lowercase. Numerals match the letterforms in heft and stance, reading as strong, poster-ready figures rather than delicate text numerals.