Slab Normal Wemah 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Chiavettieri' by Kostic and 'Naiche' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, sturdy, friendly, retro, confident, readability, impact, versatility, warmth, bracketed, slab-serif, softened, ink-trap feel, robust.
A sturdy slab-serif with broad proportions, firm verticals, and gently bracketed rectangular serifs. Strokes are heavy but not monolinear, with a modest contrast that keeps counters open and letterforms legible at display and text sizes. Curves are smoothly rounded and terminals tend toward softened, slightly bulb-like joins, giving the face a less rigid, more approachable texture. Overall rhythm is steady and confident, with compact apertures and clear, workmanlike shapes across caps, lowercase, and numerals.
Well-suited to headlines, subheads, and short blocks of text where a bold, readable slab presence is needed. It fits packaging, branding, and editorial layouts that want a sturdy, classic voice with a touch of warmth, and it holds up well in high-contrast applications such as signage and display typography.
The font reads as dependable and grounded, with a warm, slightly nostalgic tone reminiscent of mid-century editorial and storefront lettering. Its weight and slab structure project authority, while the softened curves keep the voice friendly rather than severe.
Likely intended as a versatile, no-nonsense slab that delivers strong typographic color and clear forms while avoiding harsh, mechanical rigidity. The softened bracketing and rounded joins suggest an aim for approachability alongside durability and impact.
The design balances strong slabs with rounded internal shaping, producing a dense, high-ink silhouette without feeling cramped. Numerals match the letterforms in weight and stance, supporting consistent color in mixed text.