Sans Normal Vakes 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body copy, product design, editorial, signage, clean, friendly, modern, approachable, casual, versatility, readability, neutrality, approachability, humanist, rounded, open, airy, unpretentious.
A clean sans with gently rounded curves and soft terminals, giving strokes a slightly humanist, hand-drawn steadiness rather than a rigid geometric feel. Curves are smooth and broadly circular, while straight strokes stay simple and unembellished, producing an even, quiet rhythm in text. Counters are open and clear, and the overall proportions feel balanced, with uncomplicated uppercase forms and a straightforward lowercase that reads easily at paragraph sizes.
This font suits interfaces and product copy where a friendly but unobtrusive voice is needed, and it performs well in short-to-medium passages thanks to its open forms and steady texture. It can also work for headings and wayfinding when a modern, approachable sans is desired without strong stylistic signaling.
The overall tone is warm and approachable, with a calm, contemporary neutrality that avoids looking clinical. Subtle softness in the endings and curves adds a friendly, everyday character suitable for general communication.
The design appears intended as a versatile everyday sans: simple, readable letterforms with softened geometry to keep the tone human and approachable across both display and text settings.
The design favors clarity through open shapes and modest detailing; rounded joins and terminals reduce sharpness and keep the texture smooth in continuous text. Numerals follow the same simple, rounded construction, blending naturally with the alphabetic forms.