Sans Normal Atmad 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ebisu', 'Hiruko', 'Hiruko Pro', 'Nanami', 'Nanami Handmade', 'Nanami Pro', 'Nanami Rounded', and 'Nanami Rounded Pro' by HyperFluro (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, clean, soften modernity, add warmth, friendly readability, casual personality, rounded, soft, monoline, open apertures, humanist.
A rounded, monoline sans with soft corners and slightly uneven, hand-drawn-looking stroke edges that add warmth without becoming rough. The forms lean on broad curves and open counters, with generally circular bowls and gently tapered terminals. Proportions feel comfortably modern: caps are sturdy and simple, lowercase is clear with a normal x-height, and spacing reads even in text while individual glyphs show subtle irregularities. Numerals are straightforward and legible, matching the same rounded, easygoing construction.
Well suited to branding and packaging that want a warm, approachable presence, as well as posters, headlines, and short marketing copy where the rounded shapes can be appreciated. It can also work nicely for children’s or family-oriented materials, labels, and casual UI moments where a friendly tone matters more than strict neutrality.
The overall tone is friendly and informal, with a lightly handmade character that feels welcoming rather than technical. Its softened geometry and relaxed rhythm suggest a playful, everyday voice—confident enough for display, but calm and readable in short passages.
The design appears intended to deliver a clean, contemporary sans foundation while introducing subtle hand-rendered charm. It balances simple, rounded construction with small irregularities to avoid a sterile feel and to create an inviting, personable texture in text and display.
Round letters like O/C/G and bowls in b/p/q read smooth and open, while a few glyphs (such as J, K, and the diagonals) show a slightly quirky, human touch in their joins and terminal cuts. The sample text maintains good clarity at larger sizes, where the soft edges and gentle modulation become part of the personality.