Sans Normal Kirin 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Area' and 'Surt' by Blaze Type, 'Aspira' by Durotype, 'Belle Sans' by Park Street Studio, 'Neue Reman Sans' by Propertype, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, sporty, dynamic, modern, confident, friendly, impact, motion, clarity, modernity, rounded, geometric, oblique, compact, clean.
A heavy, oblique sans with rounded geometry and smooth, continuous curves. Strokes are largely uniform with minimal contrast, producing dense, even color in text. Counters are open and circular-to-elliptical, and terminals are clean and mostly squared-off by the slant rather than sharply cut. Proportions skew broad, with sturdy capitals and rounded lowercase that keep a consistent rhythm across words.
This font is well suited to headlines and short blocks of copy where a strong, modern voice is needed. It works especially well for branding, posters, and packaging that benefit from energetic emphasis, and it can perform in signage when set with generous spacing and size to keep the dense weight from feeling crowded.
The overall tone is energetic and contemporary, with a forward-leaning stance that reads as active and assertive. Its rounded forms keep it approachable rather than rigid, giving it a friendly, sporty feel suited to bold, attention-seeking typography.
The design appears intended to deliver a bold, forward-leaning sans for impactful communication, combining geometric roundness with an oblique stance for motion and immediacy. Its consistent stroke weight and clean terminals suggest a focus on straightforward, high-visibility typography.
The figures follow the same rounded, oblique construction as the letters, and the set maintains consistent stroke weight and curvature across the alphabet. In longer lines, the combination of heavy weight and slant creates strong emphasis and a compact texture, favoring clarity at display sizes over delicate detail.