Sans Normal Mifu 3 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, stickers, playful, chunky, retro, friendly, loud, display impact, brand voice, high visibility, playful tone, rounded, soft corners, blocky, compact apertures, ink-trap-like notches.
A heavy, rounded sans with thick, blocky strokes and softly squared corners. Curves are built from broad, smooth arcs with tight inner counters, giving letters a compact, stamped look. Many joins and interior corners show small, notch-like cut-ins that read like subtle ink-trap detailing, helping keep counters from closing at this weight. The x-height is large, and the overall rhythm is dense and compact, with relatively closed apertures and minimal contrast.
Best used for display typography where weight and personality are assets: headlines, posters, packaging, and branding marks. It also works well for short bursts of copy such as labels, social graphics, and promotional callouts, where the dense texture can read as intentionally bold and playful.
The font feels bold and friendly with a distinctly playful, slightly retro tone. Its chunky forms and tight counters create a loud, attention-grabbing voice suited to energetic, informal messaging. The notch details add a crafted, display-driven character that reads as fun rather than technical.
The design appears intended as an impact-focused display sans that stays readable at very heavy weights by using compact counters and small interior notches. Its proportions and softened geometry prioritize a friendly, approachable presence while maintaining strong visual authority in large text.
Lowercase forms stay sturdy and geometric, with single-storey shapes where applicable and short, thick terminals that reinforce the compact texture. Numerals are similarly hefty and rounded, maintaining consistent color in big settings while favoring impact over fine differentiation at small sizes.