Sans Normal Mihu 2 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, sports branding, playful, poster, retro, chunky, friendly, high impact, brandable, display focus, quirky texture, friendly boldness, blocky, softened, geometric, compact counters, notched joins.
This typeface uses heavy, rounded block forms with broad curves and squared terminals, producing a sturdy, compact silhouette. Counters are relatively small for the overall stroke mass, and many joins show subtle wedge-like notches that create a cut-in, segmented feel in letters like E, F, K, M, N, and S. Round letters (O, C, G, Q) read as soft ovals with tight interior space, while verticals stay straight and dominant, giving the design a strong rhythm in all-caps. Numerals match the same chunky construction, with simplified, high-impact shapes and minimal internal detailing.
Best suited for large sizes where its dense black presence and distinctive notched detailing can read clearly—posters, headlines, short slogans, and bold branding. It can work well on packaging and labels that need strong shelf impact, and in energetic identity systems such as sports or entertainment where a punchy, friendly sans is desirable.
The overall tone is bold and upbeat, with a slightly vintage, display-driven personality. Its chunky geometry and notched joins add a quirky, engineered character that feels energetic rather than formal. The result is attention-grabbing and approachable, leaning toward fun headline messaging.
The design appears intended to deliver maximum visual impact with simple, geometric letterforms, while adding recognizability through repeated cut-in notches at key joins. It prioritizes bold presence and a memorable texture over fine detail, making it ideal for display typography that needs to stand out quickly.
Uppercase forms feel particularly compact and powerful, while lowercase maintains similar weight and a straightforward, single-storey construction where applicable (notably the a). Spacing in the samples looks tight and dense, reinforcing the poster-like color on the page. The distinctive notches act as a consistent motif that helps differentiate otherwise simple sans shapes.