Sans Normal Ipmos 14 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, stickers, kids media, playful, quirky, cartoon, handmade, friendly, display impact, friendly tone, handmade feel, comic styling, youth appeal, rounded, blobby, chunky, soft, organic.
A heavy, rounded sans with chunky strokes and softly irregular contours that feel hand-shaped rather than mechanically perfect. Letterforms are compact and stout with a tall lowercase presence, broad bowls, and small, simple counters that stay open at display sizes. Terminals are blunt and slightly uneven, creating a lively silhouette and a subtly wobbly baseline rhythm across words. Overall geometry favors circular and bulbous forms with minimal internal detailing and no sharp contrast changes.
Best suited for short, bold statements such as headlines, posters, social graphics, packaging, and playful branding. It also works well for kids-oriented materials, badges, labels, and merch where a friendly, handmade feel is desirable. For longer passages, it will be most comfortable at larger sizes where counters and irregular edges remain clear.
The font projects a cheerful, mischievous tone with a distinctly cartoon-like friendliness. Its uneven edges and inflated shapes read as casual and approachable, suggesting humor, kids-oriented energy, and informal messaging rather than seriousness or restraint.
The design appears intended to deliver maximum impact with a soft, approachable voice—combining chunky weight with rounded, slightly imperfect contours to evoke hand-drawn warmth. It prioritizes personality and visibility over strict uniformity, aiming for an expressive display texture that feels fun and informal.
The texture created by the irregular outlines becomes more noticeable in longer text, where the bouncy rhythm adds character but can reduce clarity at smaller sizes. Numerals follow the same soft, chunky construction, with simple shapes and slightly offbeat curves that match the alphabet.