Sans Normal Ipmos 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Croma Sans' by Hoftype, 'Boulder' by Umka Type, and 'Museo Sans Display' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, stickers, playful, chunky, quirky, friendly, retro, playful impact, handmade feel, bold display, friendly branding, rounded, blobby, hand-cut, soft-edged, cartoony.
A heavy, rounded sans with compact counters and irregular, hand-cut looking contours. Strokes are thick and mostly uniform, with subtle wobble and slightly flattened curves that give letters a soft, blobby silhouette. Terminals tend to be blunt and squared-off rather than tapered, and bowls are generously filled, producing small interior spaces in letters like a, e, o, and p. Overall spacing feels sturdy and open, while individual glyph widths vary enough to create an organic rhythm across words.
This font works best for short to medium-length display text where a bold, friendly voice is needed—such as headlines, posters, playful branding, packaging, event promos, and kid-oriented materials. It can also add character to labels, social graphics, and simple logo wordmarks when large sizing preserves counter clarity.
The tone is playful and approachable, with a casual, slightly mischievous personality. Its uneven edges and inflated shapes suggest craft, cartoon signage, and lighthearted display typography rather than strict precision.
The design appears intended to deliver maximum impact with soft, rounded shapes and an intentionally imperfect edge, echoing cut-paper or stamped lettering. It prioritizes personality and immediacy over neutrality, aiming for a fun, approachable display voice.
Uppercase forms read as blocky and confident, while lowercase keeps a single-storey, simplified feel that reinforces the informal character. Numerals share the same swollen geometry and blunt terminals, maintaining a cohesive, poster-like presence across mixed text.