Sans Normal Nylom 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Panton Rust' by Fontfabric, 'Axiforma' by Monotype, and 'Meutas' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, retro, confident, impact, approachability, display focus, brand voice, rounded, soft corners, chunky, compact counters, blocky.
This typeface has heavy, rounded forms with broadly squared silhouettes and softened corners, producing a dense, chunky texture. Curves are smooth and geometric, while terminals tend to resolve into blunt, flat cuts rather than sharp points. Counters are relatively compact, and the overall rhythm is steady and emphatic, with uppercase and lowercase sharing a consistent, sturdy construction. Figures are bold and simple, matching the letterforms’ blocky, rounded geometry.
It works best for short, prominent text such as headlines, posters, logos, packaging callouts, and bold signage where immediate impact is needed. The sturdy shapes and compact counters also make it suitable for large-scale display settings, especially in playful or retro-leaning brand and editorial applications.
The overall tone is upbeat and approachable, with a big, poster-like presence that feels energetic and slightly retro. Its thick, friendly shapes read as confident and informal, leaning toward a fun, attention-grabbing voice rather than a quiet, technical one.
The likely intention is a robust, friendly display sans that maximizes visual weight and presence while staying approachable through rounded geometry. It appears designed to deliver strong readability at larger sizes and a distinctive, characterful texture in headlines.
The design’s combination of rounded curves and flat, horizontal/vertical finishes gives it a distinctive “softened block” look. In text, it creates strong word shapes and a tight, dark color that emphasizes impact over delicacy.