Sans Normal Benip 3 is a bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co. and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial, condensed, assertive, modern, utilitarian, space saving, high impact, clarity, utility, compact, tall, clean, plainspoken, punchy.
A condensed sans with tall proportions and a compact set width. Strokes are heavy and largely monolinear, with squared terminals and minimal modulation. Counters are relatively tight and verticals dominate, creating a strong, column-like rhythm. Round letters (O, C, G) are slightly oval and controlled, while diagonals (V, W, Y, X) are crisp and angular. The lowercase is built for density, with short extenders and simple, sturdy forms that keep word shapes tight.
Best suited to headlines, subheads, posters, and other situations where you need maximum impact in minimal horizontal space. It can also work for signage and packaging where a dense, straightforward sans helps maintain a strong presence at a distance.
The overall tone is direct and no-nonsense, with a contemporary, space-saving voice. Its compressed stance and dark color give it an authoritative, headline-ready feel that reads as practical rather than decorative.
The design appears intended to deliver a compact, high-impact sans for space-constrained layouts, prioritizing strong presence, consistent rhythm, and straightforward legibility over ornament or calligraphic nuance.
In text, the narrow proportions produce an even, vertical texture and emphasize line economy. The numerals follow the same condensed logic, keeping widths tight and stroke weight consistent for a uniform, hard-working appearance.