Sans Superellipse Pogim 7 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Quiel' by Ardyanatypes, 'Denso Sans' by Monotype, 'Parkson' by Rook Supply, 'Cargi' by Studio Principle Type, 'Agharti' by That That Creative, and 'Koroleva Umka' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, industrial, posterlike, direct, urban, space saving, high impact, modern utility, dense texture, monoline, rounded corners, tall proportions, compact spacing, hard terminals.
A tall, tightly condensed sans with monoline strokes and softly squared curves that read as superellipse-like, especially in rounded letters such as C, O, and G. Vertical strokes dominate, counters are compact, and joins stay clean and mechanical with minimal modulation. Terminals are mostly blunt and squared, while curves turn with rounded corners rather than true circles, creating a boxy-round rhythm. The lowercase shows straightforward construction with simple bowls and a single-storey a and g, keeping the texture dense and even in continuous text.
This font suits high-impact headlines where horizontal space is limited, such as posters, cover lines, and compact branding lockups. It can work well for signage, packaging, and editorial display settings that benefit from a dense, vertical rhythm and crisp, modern letterforms.
The overall tone feels assertive and functional, with a contemporary, utilitarian flavor. Its narrow stance and squared-round geometry suggest an industrial or urban sensibility, leaning toward attention-grabbing display use while remaining orderly and controlled.
The design appears intended to deliver maximum presence in a compressed footprint, pairing strong verticals with squared-round curves for a modern, engineered look. It prioritizes consistent texture and clear silhouettes to maintain legibility at display sizes while projecting a direct, no-nonsense voice.
Capitals are particularly tall and columnar, producing a strong vertical cadence; the numerals follow the same condensed logic with compact interior space and clear silhouettes. The punctuation and symbols visible in the sample maintain the same blunt, engineered feel, supporting consistent headline texture.