Sans Normal Puged 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Morandi' by Monotype, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, 'Core Sans NR' by S-Core, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, soft, retro, impact, approachability, simplicity, display, rounded, bubbly, stout, compact, blunt.
A heavy, rounded sans with soft corners and broadly drawn curves throughout. Strokes are uniformly thick with minimal modulation, producing compact counters and a dense, sturdy texture. The shapes lean on simple geometric construction—circular bowls and rounded terminals—while joins are smoothed to avoid sharp interior angles. Overall spacing reads generous and steady, supporting strong legibility at large sizes.
Best suited to attention-grabbing display work such as headlines, posters, packaging, and bold brand marks where mass and softness are desirable. It can also work well for signage or short UI labels when a friendly, high-impact voice is needed, but its dense counters suggest avoiding long passages at smaller sizes.
The letterforms feel approachable and upbeat, with a cozy, informal warmth. Its chunky silhouettes and rounded finishing give it a playful, slightly retro tone that reads more friendly than technical.
The design appears intended to deliver maximum visual impact with a welcoming, rounded character—favoring clarity, bold presence, and a fun, approachable tone over delicate detail.
Round punctuation and dots (notably on i/j) echo the overall soft geometry. Numerals are similarly stout and simplified, matching the heavy rhythm of the alphabet and maintaining consistent weight and presence across the set.