Sans Normal Pubur 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Dexa Pro', and 'Dexa Round' by Artegra; 'Goldplay' by Latinotype; 'Technica' by Monotype; and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, stickers, playful, friendly, bubbly, casual, youthful, approachability, playfulness, high impact, simplicity, rounded, soft, chunky, cartoonish, blunted.
A heavy, rounded sans with soft, blunted terminals and generously curved joins that create an inflated, pillow-like silhouette. Strokes are consistently thick with minimal modulation, and counters are compact and rounded, producing strong dark color on the page. Proportions lean broad, with slightly irregular, hand-drawn-feeling contours that keep forms from looking mechanically perfect. Uppercase shapes are simplified and sturdy; lowercase is compact with simple bowls and short, rounded ascenders and descenders, maintaining an even, approachable rhythm in text.
Best suited to headlines, posters, signage, packaging, and playful branding where a strong, friendly presence is needed. It also works well for children’s materials and casual social graphics, especially when set with generous spacing and at sizes that preserve counter clarity.
The overall tone is cheerful and approachable, with a toy-like softness that reads as informal and inviting. Its chunky shapes and rounded corners give it a lighthearted, kid-friendly personality while still feeling solid and confident in display settings.
The design appears intended to deliver maximum warmth and impact through simplified, rounded geometry and a consistently heavy stroke, prioritizing friendliness and immediate legibility in short, attention-grabbing text.
The dense letterforms and tight counters make it most comfortable at larger sizes where interior spaces stay open. Numerals follow the same rounded, simplified construction, matching the font’s bold, friendly texture for headlines and short statements.