Sans Normal Ekmav 7 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazine, invitations, posters, elegant, airy, modern, understated, refinement, readability, modernity, versatility, subtle emphasis, monoline, calligraphic slant, open counters, rounded joins, soft terminals.
A light, right-leaning italic with smooth, monoline strokes and gently rounded joins. Forms are built from clean curves and straight segments with minimal ornament, producing open counters and a calm, consistent rhythm. Terminals are mostly soft and slightly tapered, and proportions feel balanced with comfortable spacing that keeps the texture airy in text. Numerals follow the same restrained, curved construction, with rounded shapes and a simple, readable silhouette.
Well suited to editorial typography such as magazines, essays, and pull quotes where an elegant italic voice is needed. It also works for branding accents, invitations, and refined marketing materials, and can serve as a complementary italic in UI or web layouts when used at sufficiently large sizes and with generous line spacing.
The overall tone is refined and contemporary, with an understated sophistication that reads as editorial rather than display-driven. Its lean and lightness add a sense of motion and tactility without becoming flamboyant, making it feel polished, calm, and slightly formal.
Likely designed to provide a modern, legible italic with a light footprint and a smooth, geometric character. The intent appears to balance elegance and neutrality—adding movement and refinement while keeping letterforms simple and broadly usable across contemporary design contexts.
Round letters like C, G, O, and Q emphasize smooth circular geometry, while diagonals in A, K, V, W, and X stay crisp and uncluttered. The lowercase shows a friendly, readable flow with clear differentiation between similar forms, and the italics appear designed as a true slanted drawing rather than a simple oblique.