Sans Normal Ekdav 7 is a light, narrow, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, posters, packaging, modern, elegant, airy, calm, contemporary, elegance, clarity, motion, humanist, clean, refined, open, slanted.
A slender italic sans with gently tapered strokes and smooth, continuous curves. The letterforms are built on open, rounded shapes with a restrained, humanist feel, while terminals stay clean and largely unadorned. Ascenders rise prominently above the x-height, and the overall spacing reads even and breathable, giving text a light, quick rhythm. Numerals follow the same oblique, streamlined construction, maintaining consistent color in running text.
Well-suited to editorial typography, magazine layouts, and brand systems where a refined italic voice is needed. It works nicely for headlines, pull quotes, and short-to-medium passages, and can add a polished, contemporary tone to packaging or promotional materials.
The font conveys a poised, contemporary elegance—soft and approachable rather than technical or rigid. Its italic slant adds motion and a slightly expressive tone while remaining understated and professional.
The design appears intended to provide a clean, modern italic that reads smoothly while adding subtle sophistication. It balances clarity with a gentle humanist warmth, aiming for an elegant slanted style that remains versatile in display and text settings.
Curves are especially prominent in letters like C, G, S, and the bowls of b/d/p/q, which appear smooth and open rather than tightly closed. The diagonals and joins keep a controlled, steady flow, helping longer lines of text look cohesive without feeling decorative.