Sans Normal Kemat 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Nusara' by Locomotype; and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, urgent, modern, confident, energetic, emphasis, speed, impact, branding, slanted, rounded, compact, punchy, clean.
A heavy, slanted sans with compact proportions and smoothly rounded bowls. Strokes are broadly even in thickness with clean, open counters and minimal modulation, giving letters a solid, uniform color on the page. Curves are generously radiused while terminals stay crisp, and the overall rhythm feels tightly spaced and forward-leaning, with numerals matching the same sturdy, rounded construction.
Best suited to headlines, posters, and prominent callouts where impact and momentum matter. It works well for sports and fitness branding, promotional graphics, packaging highlights, and social media creatives that need a compact, high-contrast presence against imagery or color fields.
The forward slant and dense weight project speed and intensity, creating a tone that feels sporty and action-oriented. Its straightforward shapes keep it contemporary and functional, while the strong presence adds confidence and emphasis in short bursts of text.
The design appears intended as an assertive, modern italic for display and emphasis, combining rounded geometry with a tight, energetic stance. It prioritizes immediate readability and strong silhouette recognition, making it effective for fast-scanning, attention-driven typography.
Uppercase forms read stable and blocky, while lowercase keeps a simple, single-storey feel where applicable, maintaining a consistent, no-nonsense texture. The italic angle is pronounced enough to be expressive without sacrificing legibility, and the figures hold up well at display sizes thanks to their wide apertures and bold silhouettes.