Sans Normal Osgul 14 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Poynter Gothic' by Font Bureau, 'Jouter Sans' by Groteskly Yours, and 'Frankly JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, clean, impact, clarity, modernity, approachability, simplicity, rounded, geometric, blocky, compact, high-impact.
A heavy, geometric sans with broad, rounded bowls and clean, straight terminals. Curves are built from near-circular forms, while verticals and horizontals keep a firm, even rhythm, producing a sturdy, poster-ready texture. Apertures are relatively tight and counters are compact for the weight, giving letters like a/e/s and numerals a dense, solid presence. Uppercase proportions feel stable and architectural, and the lowercase maintains clear, simplified shapes with minimal stroke modulation.
Best suited for headlines, posters, labels, and branding systems where strong presence and quick recognition matter. It can work for short UI labels or navigation items when set with adequate size and spacing, and it performs well in punchy marketing copy, badges, and large-format signage.
The overall tone is assertive and energetic while staying approachable thanks to the rounded geometry. It reads as contemporary and no-nonsense, with a friendly softness that keeps it from feeling harsh or technical. The strong massing and compact counters create a bold, attention-grabbing voice suited to emphatic messaging.
The design appears intended to deliver maximum impact with a simple, geometric construction and rounded forms, balancing strength with approachability. Its consistent shapes and compact interior spaces prioritize bold legibility and a modern, streamlined look in display applications.
Spacing appears designed to create an even, dark typographic color in display sizes; at smaller sizes the tight apertures and dense counters may require more generous tracking. Numerals match the letters in weight and geometric logic, supporting cohesive headline and UI callout use.