Sans Normal Ihred 1 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' by Artegra, 'BR Candor' by Brink, 'Nicky Sans' by Digitype Studio, 'Hando Soft' by Eko Bimantara, 'Fixga' by Formatype Foundry, and 'Duplet Rounded' by Indian Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, casual, approachable, soft, approachability, soft modernity, everyday clarity, friendly branding, rounded, bulky, blunt, smooth, informal.
A rounded, monoline sans with soft terminals and generously curved joins that keep edges blunt rather than sharp. Forms lean on circular and oval geometry, producing open counters and a steady, even texture in text. The overall footprint is roomy with broad letters, while widths still vary naturally across the alphabet, maintaining a familiar rhythm. Uppercase shapes are simple and sturdy; lowercase keeps single-storey constructions where expected, with compact ascenders/descenders and dot elements that read clearly.
Well-suited to branding and packaging that benefits from an approachable, friendly voice, as well as posters, signage, and other headline-driven layouts where rounded forms can carry personality. It should also work for short UI labels and educational or family-oriented materials where clarity and warmth are priorities.
The tone is warm and informal, with a slightly bouncy, hand-friendly feel despite its clean construction. Its rounded corners and sturdy strokes suggest ease and approachability, making the voice feel more conversational than corporate. The overall impression is playful and gentle rather than technical or severe.
The design appears intended to deliver a clean sans foundation softened by rounded geometry, aiming for an inviting, contemporary feel without becoming overly quirky. It prioritizes smoothness, simplicity, and legibility, balancing playful character with straightforward letterforms for broad, everyday use.
Round characters like O, Q, and 8 are notably full and smooth, and diagonals (V, W, X, Y) remain thick and softly finished, avoiding sharp vertices. Numerals follow the same friendly, rounded logic and appear designed for clarity at display sizes. Spacing looks comfortable and not overly tight, supporting an easy, open reading flow in short text.