Sans Normal Hirij 17 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, packaging, headlines, friendly, modern, clean, approachable, playful, approachability, modernity, clarity, simplicity, rounded, soft terminals, geometric, open counters, high legibility.
A rounded geometric sans with smooth, monoline strokes and generously curved joins. Most shapes lean on circular and elliptical construction, giving letters like O, C, and G a clean, even rhythm, while terminals are softly rounded rather than sharply cut. The lowercase uses simple, open forms with single-storey a and g, compact shoulders, and clear apertures; ascenders and descenders feel balanced without looking tall or condensed. Numerals follow the same friendly geometry, with consistent stroke endings and straightforward, readable silhouettes.
This font suits interface labels, product and brand identities, and wayfinding where a friendly modern tone is needed. Its clean rounded forms also work well in short paragraphs, captions, and marketing copy, and it can scale up effectively for headlines and posters without becoming harsh.
The overall tone is warm and approachable while staying crisp and contemporary. Its rounded construction and calm stroke behavior suggest a friendly, human-centered voice rather than a technical or formal one.
The design appears intended to deliver a contemporary geometric look with softened edges for approachability. It prioritizes clear silhouettes and consistent curves to remain legible across both display settings and everyday text.
Diagonal letters (K, V, W, X, Y) keep the same stroke thickness and softened endings, helping the set feel cohesive. The uppercase reads stable and uncluttered for display use, while the lowercase maintains clarity in continuous text thanks to open bowls and restrained contrast.