Sans Normal Kumut 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Modo Sans' by Davide Romito and 'Afical' and 'Expline' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, energetic, impact, motion, emphasis, modernity, clarity, oblique, rounded, geometric, clean, compact.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are generous and clean, counters are open, and terminals tend to feel softly cut rather than sharp, giving the forms a friendly solidity. The slant is consistent across capitals, lowercase, and numerals, creating a forward-leaning rhythm, while widths vary slightly by character to keep word shapes lively and readable. Numerals match the overall sturdiness, with clear, uncomplicated silhouettes suited to display sizing.
This font is well suited to headlines, posters, and brand marks that need a bold, forward-moving presence. It can work effectively on packaging and in promotional graphics where clarity at larger sizes matters, and it’s a natural fit for sports, fitness, and automotive-style visual systems.
The overall tone is fast and assertive, with a contemporary, sporty flavor driven by the consistent slant and sturdy stroke weight. Rounded shaping keeps it approachable rather than aggressive, balancing energy with clarity.
The design appears intended to deliver a compact, high-impact sans voice with a built-in sense of motion. By combining a strong weight with rounded geometry and a steady oblique stance, it aims for immediate attention and legibility in display-driven settings.
The italic angle does a lot of the personality work, so the face reads best when there’s room for the slant to breathe. In longer lines, the strong forward motion can add emphasis and urgency, making spacing and line length feel especially important to maintain an even texture.