Sans Normal Vugav 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart, 'Dexa Pro' by Artegra, 'Brix Sans' by HVD Fonts, 'Mazot' by Hurufatfont, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, signage, friendly, modern, clean, approachable, playful, approachability, clarity, modernity, versatility, softness, rounded, soft terminals, humanist, open counters, smooth.
A rounded sans with softly chamfered, monoline strokes and consistently eased terminals. Curves are generous and circular, with open apertures in letters like C, S, and e, and a calm, even rhythm across the alphabet. Uppercase forms are simple and geometric-leaning (notably the round O/Q and broad D), while lowercase shows gentle humanist cues such as a single-storey a and g and a slightly hooked descender on y. Numerals are clear and friendly, with the 2 and 3 built from smooth arcs and the 4 formed with a triangular counter and rounded joins.
Well suited to UI labels, product branding, and headline settings where a friendly, modern tone is desired. It also works for packaging and signage that benefit from soft, highly legible letterforms and an even typographic color.
The overall tone is warm and approachable, projecting a contemporary, user-friendly feel rather than a formal or technical one. Rounded corners and open shapes give it an inviting, slightly playful voice that still reads as clean and professional.
The design appears intended to balance contemporary neutrality with warmth, using rounded geometry and open forms to keep reading comfortable and the personality approachable. It aims for broad usability in interfaces and brand systems while staying distinct through its softened terminals and smooth curves.
In text, the spacing and roundness keep lines looking smooth and even, while the open counters help maintain clarity at larger UI and display sizes. The design avoids sharp vertices, using rounded joins and terminals to keep the texture soft.