Sans Normal Ignog 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, brand systems, editorial, packaging, friendly, clean, casual, approachable, modern, approachability, clarity, modernity, versatility, softening, rounded, soft, open, geometric, humanist.
A rounded sans with smooth terminals, generous curves, and an even, steady stroke. Counters are open and largely circular, giving letters a clear, breathable texture in text. The proportions feel balanced and contemporary, with slightly softened corners throughout and a consistent rhythm between straight stems and rounded bowls. Numerals follow the same rounded construction, with clear, simple forms designed to read cleanly at display and text sizes.
Well suited to user interfaces, product branding, and general-purpose communication where a friendly tone and strong legibility are needed. It works comfortably for headings and short paragraphs, and its rounded construction makes it a good fit for packaging, wayfinding, and digital-first layouts.
The overall tone is warm and approachable, with a casual friendliness that avoids feeling childish. Its rounded finish and calm rhythm create a welcoming, modern voice that suits everyday interfaces and brand messaging where clarity should feel gentle rather than clinical.
Likely intended as a versatile, modern rounded sans that balances geometric simplicity with an inviting voice. The softened terminals and open shapes suggest a focus on legibility and approachability across both interface and brand applications.
The design leans on rounded geometry for bowls and shoulders while keeping joins and terminals tidy, producing a smooth, low-friction texture in paragraphs. Letterforms like a single-storey “a” and “g” reinforce the informal, contemporary feel while maintaining legibility.