Sans Normal Morej 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Fact' by ParaType, and 'Karibu' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, modern, playful, impact, approachability, simplicity, clarity, rounded, blocky, soft corners, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and stout, uniform strokes. Curves are built from smooth, circular geometry with softened joins, while horizontals and verticals land in thick, blunt terminals. Counters are relatively tight (notably in letters like a, e, s, and 8), giving the design a dense, high-impact texture. The lowercase uses single‑storey forms (a, g) and straightforward construction, with a short-shouldered r and a sturdy, straight-limbed y; numerals are similarly robust and simplified for clarity at large sizes.
Best suited to headlines, posters, branding marks, packaging, and signage where strong presence and quick recognition matter. It can also work for short callouts and UI banners when you want a warm, bold voice, but extended paragraphs may feel visually dense due to the tight counters.
The overall tone is confident and approachable, with a cheerful, slightly sporty energy. Its roundness keeps the weight from feeling aggressive, so the font reads as friendly and contemporary while still delivering strong emphasis.
The design appears intended to provide a high-impact, rounded display voice that stays clean and simple while emphasizing warmth and approachability. Its simplified forms and sturdy construction suggest a focus on legibility at large sizes and strong silhouette recognition in branding contexts.
The texture is intentionally chunky, which favors display settings over long-form text. In the sample paragraph, the dark color and tight interior spaces create a compact rhythm that works well for attention-grabbing headlines and short blocks of copy.