Sans Normal Afnow 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Aldrin' and 'FS Emeric' by Fontsmith and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, casual, modern, approachable, sporty, warmth, clarity, energy, informality, rounded, humanist, slanted, soft terminals, open apertures.
A slanted sans with rounded, softly modeled forms and low stroke modulation. Curves are broad and circular, with open counters and generous apertures that keep letters like c, e, and s clear at display sizes. Terminals are clean and largely sheared by the italic angle, giving a lively rhythm, while joins stay smooth and uncomplicated. Overall spacing reads even and practical, with a slightly bouncy, humanist feel rather than strict geometric rigidity.
Works well for brand identities, packaging, and promotional design where a friendly italic voice is needed. Its rounded shapes and open counters support short-to-medium text in marketing, UI callouts, and signage, especially when set with ample leading.
The tone is upbeat and approachable, with a casual momentum from the italic slant. It feels friendly and contemporary—more energetic than formal—suited to messaging that should read as active, accessible, and direct.
The design appears intended to deliver a modern sans italic that prioritizes clarity and warmth, using rounded construction and open forms to remain legible while still feeling energetic and informal.
Capitals are straightforward and legible, while the lowercase shows the most personality through rounded bowls and lively diagonals. Numerals are simple and bold in silhouette, designed to hold up alongside text without looking overly technical.