Slab Square Hira 7 is a very bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, signage, sports branding, packaging, industrial, collegiate, sturdy, confident, retro, impact, durability, heritage, authority, blocky, square-cut, high-contrast, ink-trap, compact.
A heavy slab-serif with broad proportions and strong, square-cut terminals. Strokes are predominantly uniform in weight, with abrupt joins and crisp, right-angled details that give the letters a machined, stamped feel. Serifs are thick and rectangular, often forming bracketless feet and caps; counters are compact and largely rounded-rectangular, producing a dense, punchy texture in text. The lowercase is robust and compact, with a single-storey a and g, a firm, straight-shouldered n/m, and a short, sturdy t; overall spacing reads tight and emphatic at display sizes.
Best suited to display settings where impact is desired—headlines, posters, brand marks, and bold editorial callouts. The sturdy slabs also work well for signage and packaging where a rugged, traditional voice is useful. In smaller text, it will read strongest with generous leading and careful tracking to offset its dense weight.
The font projects strength and practicality, with a no-nonsense, workmanlike tone. Its bold slabs and squared geometry evoke signage, uniforms, and traditional print processes, lending a retro-industrial confidence that feels dependable and assertive.
The design appears intended to deliver maximum visual authority with straightforward, square-built forms and heavy slab serifs. Its construction suggests a focus on bold readability and a classic, utilitarian voice reminiscent of traditional signage and collegiate or industrial typography.
The design favors legibility through big shapes and simplified interior forms, but its dense counters and heavy serifs create a dark color that can feel commanding in longer lines. Numerals follow the same blocky, slabbed construction, keeping the overall rhythm consistent across letters and figures.