Slab Square Sigy 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Haste' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sturdy, industrial, collegiate, confident, retro, impact, authority, heritage, poster display, brand presence, blocky, compact counters, square serifs, bracketless, heavy texture.
A heavy, blocky slab-serif with square, flat serifs and terminals that keep edges crisp and geometric. Strokes are consistently thick with minimal modulation, producing a dense, even typographic color. Counters and apertures are relatively tight, and the joins read robust and reinforced, giving letters a compact, carved-in feel. Uppercase forms are broad and emphatic, while lowercase maintains a straightforward, utilitarian structure with strong horizontals and squared-off details.
Best suited for headlines, posters, and branding that needs immediate impact and a sturdy presence. It works well for sports or collegiate-style identities, bold packaging, and strong, readable signage where a blocky slab-serif voice supports the message. Use at larger sizes to let the squared serifs and compact counters read cleanly.
The overall tone is assertive and workmanlike, with a classic poster-and-stamp solidity. It suggests a retro American print vernacular—part collegiate, part industrial—favoring impact over delicacy. The weight and squared details convey confidence, toughness, and a no-nonsense voice.
The design appears intended to deliver maximum punch with a squared slab-serif structure—optimized for strong silhouettes, uniform weight, and a distinctly bold, vintage-leaning presence in display typography.
The thick serifs and compact internal spaces make the design feel especially strong at display sizes, where the squared details remain prominent. In longer text, the dense color and tight counters can build visual mass, so generous size and spacing help maintain clarity.