Serif Normal Afrim 2 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, editorial, luxury, fashion, dramatic, refined, editorial impact, premium branding, display elegance, modern classic, hairline serifs, didone-like, crisp, sculptural, high fashion.
A refined serif with sharply tapered hairlines set against fuller main stems, creating an emphatic thick–thin rhythm. Serifs are delicate and pointed, with crisp terminals and a generally vertical, composed stance. Uppercase forms feel statuesque and spacious, while the lowercase shows compact, controlled shapes with a two-storey a and g and neat, disciplined joins. Curves are smooth and polished, counters are open, and the overall color is bright and elegant, with fine details that read best when given room.
It excels in large sizes for headlines, magazine covers, pull quotes, and luxury branding where contrast and elegance can take center stage. It can also work for short bursts of text—captions or deck copy—when set with generous spacing and printed or rendered at sufficient size to preserve the fine hairlines.
The font conveys a poised, upscale tone—confident and theatrical without feeling ornate. Its sharp contrast and clean construction suggest modern editorial sophistication, suited to fashion-forward or premium branding contexts.
The design appears intended to deliver a modern, editorial serif look built around dramatic contrast and precise finishing. It prioritizes sophistication and visual impact, aiming for a premium feel in display typography while maintaining conventional, readable letterforms.
Figures appear lining-style and slender, matching the display-led contrast and refined detailing of the letters. The Q’s tail and the lowercases’ delicate terminals add a slightly calligraphic edge while staying firmly within a polished, contemporary serif voice.