Sans Normal Irho 2 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, retro, friendly, punchy, casual, display impact, friendly tone, retro energy, motion emphasis, rounded, soft terminals, compact, bouncy, heavy.
A heavy, rounded sans with a pronounced rightward slant and soft, swollen curves. Strokes are thick and smoothly modeled with gentle contrast and mostly rounded terminals, giving letters a cushioned, rubbery feel. Counters are relatively tight and the overall proportions read compact, with broad bowls and simplified joins that keep shapes bold and continuous. The rhythm is lively and uneven in a deliberate way, with subtly varying letter widths and a forward-leaning, handwritten-like flow.
Best suited for short, high-impact settings such as headlines, posters, product packaging, and brand marks where a fun, energetic voice is desired. It can also work for punchy social graphics and signage, especially when used at larger sizes where its rounded details and compact counters stay clear.
The font communicates an upbeat, informal tone—more playful than formal—suggesting mid-century display energy and sporty signage. Its bold, soft shapes feel friendly and approachable while the strong slant adds motion and enthusiasm.
The design appears intended as a bold italic display sans that prioritizes warmth, motion, and readability at large sizes. Its rounded construction and simplified forms aim to deliver a friendly, retro-leaning personality with strong visual presence.
In text, the heavy weight and tight counters create dense, high-impact lines that work best with generous tracking and leading. The numerals and capitals maintain the same rounded, chunky construction, supporting a cohesive, poster-ready voice across alphanumerics.